The terms we use, defined plainly.
Some of these are recent enough that the definitions are still moving. Here is what we mean by them, so nothing elsewhere on the site is ambiguous.
Writing and glossary
Writing
Thirty articles from Sachin and Vishal on website operations, search and answer engines, and the engineering underneath both.
Read the writing
Glossary
Plain English definitions of the web, design, search, accessibility and AI terms used across this site, with why each one matters.
Open the glossary
Thirty articles, published.
The old site had a blog section with no posts in it. Rather than move an empty shell across and pad it with filler, we waited until there was something worth reading. There is now: thirty articles and a glossary of 164 terms.
They are on what we actually spend time on: website operations after launch, structuring pages so answer engines can quote them, accessibility that survives a redesign, and building Webflow apps.
Curious what website operations looks like in practice?
Creogen runs the work. Creobot decides what the work should be. Neither is much use without the other.
Creobot is in private launch at creobot.ai. Creogen stays partner led.